Which of the Following Is True of a Concentrated Targeting

Multiple Choice

Which of the following is true of a concentrated targeting strategy?

A) It allows a firm to serve two or more well-defined market segments simultaneously.
B) It is often adopted by small firms to compete effectively with much larger firms.
C) It follows a mass-market philosophy by viewing the market as one big market without any individual segments.
D) It often results in cannibalization,which occurs when sales of a new product cuts into sales of an existing product.