Multiple Choice
Which of the following is a disadvantage associated with an undifferentiated targeting strategy?
A) It requires a firm to tailor marketing mixes to the preferences of market segments.
B) It often results in product offerings that are unimaginative and sterile.
C) It involves a high risk of cannibalization of products.
D) It is expensive because of high production and marketing costs.
Correct Answer:
Verified
Correct Answer:
Verified
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