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    Principles of Marketing Study Set 1
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    Exam 12: Personal Selling and Sales Promotion: Creating Value in Relationships
  5. Question
    The Concept of 'Salesperson-Owned Loyalty' Refers to Customers' Tendencies to Become
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The Concept of 'Salesperson-Owned Loyalty' Refers to Customers' Tendencies to Become

Question 20

Question 20

True/False

The concept of 'salesperson-owned loyalty' refers to customers' tendencies to become loyal to salespersons as well as to the company.

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