Which of the Following Statements Is NOT True

Multiple Choice

Which of the following statements is NOT true?

A) Service purchases are perceived as riskier than goods purchases.
B) The participation of the consumer in the service process increases the amount of perceived risk.
C) The variability in services increases the perceived risk associated with the purchase.
D) Consumers of services have less prepurchase information versus goods.
E) Services are primarily characterized by search attributes.