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    Services Marketing Concepts
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    Exam 4: Serviced Consumer Behavior
  5. Question
    Switching Costs Generally Associated with Changing from One Service Provider
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Switching Costs Generally Associated with Changing from One Service Provider

Question 20

Question 20

Multiple Choice

Switching costs generally associated with changing from one service provider to another include all of the following except:


A) performance costs.
B) loyal customer discounts.
C) emotional costs.
D) cognitive costs.
E) search costs.

Correct Answer:

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