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    Services Marketing Concepts
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    Exam 4: Serviced Consumer Behavior
  5. Question
    The Switching Costs Associated with the Time It Takes Simply
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The Switching Costs Associated with the Time It Takes Simply

Question 18

Question 18

Multiple Choice

The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs.


A) emotional
B) cognitive
C) learning
D) performance
E) customer habit

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