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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    If an Advertiser Sees a Large Potential Segment Being Served
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If an Advertiser Sees a Large Potential Segment Being Served

Question 45

Question 45

True/False

If an advertiser sees a large potential segment being served by a competitor with a big budget, it might consider identifying and targeting smaller groups within that large segment.

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