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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    Characteristics and Traits Such as Age, Gender, Race, Marital Status
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Characteristics and Traits Such as Age, Gender, Race, Marital Status

Question 57

Question 57

Multiple Choice

Characteristics and traits such as age, gender, race, marital status, income, education, and occupation are widely used in segmentation.


A) geographic
B) psychographic
C) competitive
D) demographic

Correct Answer:

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