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    Exam 6: Market Segmentation, positioning, and the Value Proposition
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    A Gourmet Spa Advertises Itself as Offering Relaxation to the Extreme
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A Gourmet Spa Advertises Itself as Offering Relaxation to the Extreme

Question 87

Question 87

True/False

A gourmet spa advertises itself as offering relaxation to the extreme and the best massage in America.The owner of the local shop buys ads focusing on a relaxing experience and their award-winning massage therapists.This is an example of internal consistency.

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