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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
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    A Characteristic That     Share Is That Their Brand Preferences Are
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A Characteristic That     Share Is That Their Brand Preferences Are

Question 86

Question 86

Multiple Choice

A characteristic that     share is that their brand preferences are still under development.


A)  variety seekers 
B)  brand-freaks 
C)  heavy users 
D)  emergent consumers

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