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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
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    Which Segment Is Important When There Is a Big Influx
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Which Segment Is Important When There Is a Big Influx

Question 92

Question 92

Multiple Choice

Which segment is important when there is a big influx of first-time buyers? 


A)  switchers 
B)  brand-freaks 
C)  lead users 
D)  emergent consumers

Correct Answer:

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