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Taco Bell Is Launching a New Advertising Campaign Portraying Its

Question 85

True/False

Taco Bell is launching a new advertising campaign portraying its restaurant as having very fast service and a cheerful staff to target a younger crowd.The campaign will be more successful if it uses various aspects of IBP such as sponsorships,contests,and sales promotions in addition to TV and social media,rather than TV commercials alone,to best reach this group.

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