Sharon Wiley Is a Sales Representative Employed by a Leading

Multiple Choice

Sharon Wiley is a sales representative employed by a leading producer of pharmaceuticals used in veterinary medicine. Recently she attended a university-sponsored seminar that focused on new research findings in selected areas of veterinary medicine. Ms. Wiley is most likely attempting to develop a:

A) relationship strategy
B) customer strategy
C) service strategy
D) presentation strategy
E) product strategy