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    Marketing Management
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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    A Business Unit's Core Competencies and Resources,together with the Customer
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A Business Unit's Core Competencies and Resources,together with the Customer

Question 15

Question 15

True/False

A business unit's core competencies and resources,together with the customer and competitive characteristics of its industry,determine the viability of any particular competitive strategy.

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