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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    There Is Little Need for a Prospector Business to Consider
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There Is Little Need for a Prospector Business to Consider

Question 16

Question 16

True/False

There is little need for a prospector business to consider how it will compete in the new product-markets it develops because it will face little or no competition-at least not until those markets become established.

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