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    Marketing Management
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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
  5. Question
    A Defender Strategy Works Best in Industries Where the Basic
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A Defender Strategy Works Best in Industries Where the Basic

Question 12

Question 12

True/False

A defender strategy works best in industries where the basic technology is not very complex or where it is well developed and unlikely to change dramatically over the short term.

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