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    Marketing Management
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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    In an SBU the Competitive Strategies Should Be Tailored to Their
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In an SBU the Competitive Strategies Should Be Tailored to Their

Question 17

Question 17

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In an SBU the competitive strategies should be tailored to their unique resources and competencies and aimed at securing a sustainable advantage over existing or potential competitors.

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