Research Studies Indicate That the Referral Approach Is Effective Because

Multiple Choice

Research studies indicate that the referral approach is effective because:

A) customers let their guard down when a third party is mentioned
B) customers know that the viewpoint of a third party is always accurate
C) customers always respect the opinions of a third party
D) customers seldom trust a salesperson,but do trust a third party
E) customers will be more impressed with your good points if they are presented by a third party rather than by you