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    Exam 7: Segmenting, targeting, and Positioning
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    Clearing Skies Press Published a Book by Robert Ruark Entitled
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Clearing Skies Press Published a Book by Robert Ruark Entitled

Question 202

Question 202

True/False

Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home.It is an advice book for new fathers.An appropriate market segment for this book could be based on the family life cycle.

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