The Marketing Manager for Iams Pet Food Wants to Base

Multiple Choice

The marketing manager for Iams Pet Food wants to base the marketing strategy she implements for the company's products on the product life cycle stages. What should she do?

A) Add new ingredients to products that enter the maturity stage of the product life cycle.
B) Start test marketing new products every time an existing product enters the maturity stage of its product life cycle.
C) Change all private brands to generic brands once a product reaches the maturity stage.
D) Create a line extension for every product the company makes as soon the product leaves the introductory stage of its product life cycle.