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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which of the Following Is One of the Five Major
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Which of the Following Is One of the Five Major

Question 93

Question 93

Multiple Choice

Which of the following is one of the five major promotion tools?


A) market penetration
B) strategic positioning
C) product line filling
D) market diversification
E) direct and digital marketing

Correct Answer:

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