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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    A(n) ________ Argument Is Most Likely to Be Effective When
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A(n) ________ Argument Is Most Likely to Be Effective When

Question 95

Question 95

Multiple Choice

A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.


A) one-sided
B) two-sided
C) moral
D) emotional
E) structured

Correct Answer:

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