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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which of the Following Appeals Is Based on the Idea
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Which of the Following Appeals Is Based on the Idea

Question 96

Question 96

Multiple Choice

Which of the following appeals is based on the idea that consumers often feel before they think?


A) emotional appeal
B) rational appeal
C) structural appeal
D) standardized appeal
E) integrated appeal

Correct Answer:

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