The Concept of Being Reachable as a Prerequisite for Market

Multiple Choice

The concept of being reachable as a prerequisite for market segmentation refers to the fact that:

A) the customers in a market segment should react similarly and positively to a firm's offering.
B) market segments should be accessible to firms through persuasive communications and product distribution.
C) market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
D) the buying power of customers should be high enough to generate substantial profits.
E) market segments should overlap to a great extent to facilitate marketing mix activities.