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Sturdy International Sells Its Helmets to Everyone in the Market

Question 51

Multiple Choice

Sturdy International sells its helmets to everyone in the market.There are no different strategies or products for different groups.This is an example of a(n) :


A) loyalty segmentation strategy.
B) behavioural segmentation strategy.
C) geodemographic segmentation strategy.
D) undifferentiated targeting strategy.
E) concentrated targeting strategy.

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