Firms Embrace Differentiated Segmentation Because

Multiple Choice

Firms embrace differentiated segmentation because:

A) it is much easier to plan promotional strategies for different products being offered to different segments of the market.
B) it helps them obtain a bigger share of the market and increase the market for their products overall.
C) it does not require them to develop separate strategies for different groups.
D) it protects the dilution of the brand.
E) it is inexpensive and cost effective.