Multiple Choice
A table listing the descriptions of VALS™ categories
[Create HTML Table]![A table listing the descriptions of VALS™ categories [Create HTML Table] -Which of the following best describes a maker under the VALS™ classification? A) Jeremy scouts the local papers for good deals and is loyal to his favourite brands. B) Jane is the successful, sophisticated vice-president of a corporate company. C) Sean is a sports enthusiast, loves trendy designer clothes, and spends generously on entertainment. D) Paul prides himself on his lack of attachment to material possessions and prefers value over luxury. E) Dana is deeply religious, is committed to her family, and buys only familiar products and established brands.](https://d2lvgg3v3hfg70.cloudfront.net/TB1241/11ed8cca_a8ea_b64d_91bf_69b987872c7d_TB1241_00.jpg)
-Which of the following best describes a maker under the VALS™ classification?
A) Jeremy scouts the local papers for good deals and is loyal to his favourite brands.
B) Jane is the successful, sophisticated vice-president of a corporate company.
C) Sean is a sports enthusiast, loves trendy designer clothes, and spends generously on entertainment.
D) Paul prides himself on his lack of attachment to material possessions and prefers value over luxury.
E) Dana is deeply religious, is committed to her family, and buys only familiar products and established brands.
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Explain loyalty segmentation.Why is it important for
Q44: A local bakery customizes its pastries and
Q45: A strategy through which a firm targets
Q46: A tattoo artist creates tattoos according to
Q48: A company sells baseball bats.It has a
Q49: Firms embrace differentiated segmentation because:<br>A)it is much
Q50: A chainsaw company markets its products only
Q51: Sturdy International sells its helmets to everyone
Q52: The concept of being reachable as a
Q150: Explain the concept of positioning.