A Large Passenger-Ship Company Targets Only Old Rich People for Its

Multiple Choice

A large passenger-ship company targets only old rich people for its around-the-world cruises.It ensures that all its rooms are designed to be as comfortable as possible for older people.In this case, the company is using the:

A) perceptual stimulation strategy.
B) geographic targeting strategy.
C) brand repositioning strategy.
D) undifferentiated targeting strategy.
E) concentrated targeting strategy.