A Company Develops a Variety of Exotic Breads Targeted at Suburban

Multiple Choice

A company develops a variety of exotic breads targeted at suburban areas where large families reside, and the demand for easy breakfast options is high.In this case, the segmentation approach used by the company is:

A) geographic segmentation.
B) behavioural segmentation.
C) demographic segmentation.
D) occasion segmentation.
E) psychographic segmentation.