Jo's IncManufactures Seeding Equipment That Can Be Modified in About Half

Multiple Choice

Jo's Inc.manufactures seeding equipment that can be modified in about half a million ways to provide a unique version to an individual customer.Customers can order their own personalized seeding equipment from Jo's website.This is an example of:

A) mass customization.
B) brand repositioning.
C) perceptual mapping.
D) ideal positioning.
E) mass marketing.