With Respect to Advertising Messages, Which of the Following Best

Multiple Choice

With respect to advertising messages, which of the following best defines creative strategy?

A) It involves determining what the advertising message will say or communicate.
B) It involves determining how much the advertising campaign will cost.
C) It involves determining the number of creative personnel required for the advertising campaign.
D) It deals with optimizing the budget for online advertising campaigns.
E) It deals with avoiding factors that lead to divergence in advertising creativity.