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Mars Inc, an Automaker, Hires a Popular Celebrity, Emma Hunt, as as the Spokesperson

Question 22

Multiple Choice

Mars Inc., an automaker, hires a popular celebrity, Emma Hunt, as the spokesperson for its "Keep the World Green" campaign, an initiative for preserving trees. The viewers of the commercial perceive Emma as being sincerely interested in citizen initiatives to preserve trees. Emma as a message source is said to have:


A) perceived control.
B) control persuasion.
C) perceived scrutiny.
D) expertise.
E) perceived concern.

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