Multiple Choice
A major threat to conventional broadcast radio is:
A) the emergence of satellite radio.
B) low-powered local radio broadcasting.
C) the creation of communications cartels.
D) the fact consumers prefer to pay a subscription fee for their radio.
E) the ability to zip and zap radio commercials.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The pervasiveness and intrusive nature of _,as
Q2: Which of the following statements about syndication
Q3: The percentage of homes in a given
Q4: When an advertiser purchases airtime from a
Q6: _ refers to commercials on local television
Q7: The number of households in a market
Q8: Advertisers can prevent consumers from zapping commercials
Q9: Why would a local radio station air
Q10: _ refers to the practice of fast-forwarding
Q72: The relatively low cost of radio advertising