Multiple Choice
Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.
A) informational
B) rational
C) irrational
D) emotional
E) feature
Correct Answer:
Verified
Correct Answer:
Verified
Q46: _ are words in the leading position
Q46: Which of the following statements is true
Q47: An ad for Calloway Gardens Resort stresses
Q49: Advertisements that focus on the dominant attributes
Q50: _ are secondary headlines that usually appear
Q52: In a Neutrogena moisturizer with superior sun
Q53: The ad for 'TDAmeritrade' investment bank states
Q54: Taco Bell launched the advertising campaign for
Q55: To announce sales,special offers,or everyday low prices,retailers
Q56: Timberland Co.sells all-weather gear.For its advertising,it has