Multiple Choice
An ad for a medication that helps people undergoing chemotherapy feel more energetic showed a grandfather sorrowfully wishing he could participate in his grandson's birthday celebration but saying he was too tired.The next scene occurs at the birthday party and shows how much better the grandfather feels after taking the medication.This ad is an example of the _____ approach.
A) unique selling proposition
B) positioning
C) inherent drama
D) brand image
E) benefit
Correct Answer:
Verified
Correct Answer:
Verified
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