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    Advertising and Promotion Study Set 2
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    Exam 4: Source, Message, and Channel Factors
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    _____ Is Defined as Affection for a Source as a Result
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_____ Is Defined as Affection for a Source as a Result

Question 39

Question 39

Multiple Choice

_____ is defined as affection for a source as a result of the source's physical appearance,behavior,or other physical characteristics.


A) Expertise
B) Power
C) Compliance
D) Familiarity
E) Likeability

Correct Answer:

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