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An Ad Picturing a Young Boy Using a Toilet Has

Question 74

Multiple Choice

An ad picturing a young boy using a toilet has the headline,"Don't expect Windex Wipes to do a Clorox Wipes job," and the copy explains that Clorox is a disinfectant and Windex is not.In this ad,the:


A) visual element reinforces the copy.
B) advertiser is using a poster appeal.
C) visual element is superfluous.
D) source relied on a recency effect.
E) mass marketing strategy is clearly defined.

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