The Tremendous Growth in Advertising and Promotion Throughout the World

Multiple Choice

The tremendous growth in advertising and promotion throughout the world is due to:

A) a redefining of the term marketing
B) the growth of the U.S.and global economies
C) the lack of print and broadcast media in many nations
D) the tremendous growth in the number of advertising agencies worldwide
E) an international tendency to abandon growth strategy and promote existing products in the growth and maturity stages of their product life cycles