To Decrease Marketing Costs and to Improve Response Rates Williams-Sonoma

Multiple Choice

To decrease marketing costs and to improve response rates Williams-Sonoma catalog retailer,decided it needed to better match their catalog brands to recipients.Based on the retailer's understanding of a customer's special interests one person might receive a catalog about cookware while his neighbor receives a catalog focused on household goods with a July 4ththeme.This strategy to be more attuned to its customers' needs and at the same time improving its own financial picture is an example of how a company can use:

A) mass marketing
B) an information marketing system
C) a product penetration strategy
D) relationship marketing
E) batch processing