Which of the Following Statements Describes a Reason Why Marketers

Multiple Choice

Which of the following statements describes a reason why marketers are adopting the concept of integrated marketing communications?

A) Marketers recognize the value of strategically integrating the various communication functions.
B) Traditional media advertising has become too expensive and less cost effective.
C) The shift in marketplace power from manufacturers to retailers is leading marketers to allocate less money to advertising and consider promotional tools that can provide immediate results.
D) The rapid growth and development of database marketing is prompting firms to target consumers through a variety of direct marketing methods.
E) All of the above are reasons why marketers are adopting the concept of integrated marketing communications.