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_____ Is the Process for Planning,executing,evaluating,and Controlling the Use of the Various

Question 3

Multiple Choice

_____ is the process for planning,executing,evaluating,and controlling the use of the various promotional-mix elements to effectively communicate with target audiences.


A) Integrated advertising marketing
B) Integrated marketing communications management
C) Market auditing
D) Situation analysis
E) Communications process accounting

Correct Answer:

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