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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
  5. Question
    Humorous Messages Are Generally Considered Effective as They Enhance _____
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Humorous Messages Are Generally Considered Effective as They Enhance _____

Question 59

Question 59

Multiple Choice

Humorous messages are generally considered effective as they enhance _____.


A) counterargument
B) comprehension
C) attention
D) support arguments
E) source derogation

Correct Answer:

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