An Advertisement for Pete's Peanut Butter Centers on the Perception

Multiple Choice

An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content. It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste. The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market. This is an example of a:

A) confrontational appeal.
B) recency appeal.
C) nonverbal message.
D) refutational appeal.
E) one-sided messagE.In the above scenario, Pete's Peanut Butter is using a refutational appeal.In a special type of two-sided message known as a refutational appeal, a communicator presents both sides of an issue and then refutes an opposing viewpoint.