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Mettle Inc

Question 5

Multiple Choice

Mettle Inc., an automaker, hires a popular boxer, Darrell Hilton, as the spokesperson for its "Save the Globe" campaign, an initiative for preserving the environment. If viewers of the commercial perceive Darrell as being able to mete out punishment when citizens don't comply to environmental policies, then Darrell, as a message source, is said to have:


A) perceived control.
B) control persuasion.
C) perceived integration.
D) expertise.
E) perceived concern.

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