A Magazine Ad Features a Picture of a Woman Walking

Multiple Choice

A magazine ad features a picture of a woman walking along a beach on a bright, sunny day with the headline, "Arianne sun screen lotion provides better UV protection than Gisele sun screen." This ad is an example of:

A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a verbal appeal.
E) refutational advertising.