Krypton Inc

Multiple Choice

Krypton Inc., a toothbrush manufacturer, prints a magazine ad with a picture of a smiling, toothless monster with a caption that reads, "Smooth care for your teeth and gums." Krypton's advertisers believe that using a picture that contradicts the verbal message will grab more attention, thus:

A) getting consumers to engage in more elaborative processing.
B) stimulating immediate purchasing behaviors in consumers.
C) reinforcing the primacy effect.
D) reinforcing the recency effect.
E) creating a strong refutational appeal.