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    Advertising and Promotion Study Set 1
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    Exam 1: An Introduction to Integrated Marketing Communications
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    The Development of the Advertising Message That the Marketer Wants
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The Development of the Advertising Message That the Marketer Wants

Question 42

Question 42

Multiple Choice

The development of the advertising message that the marketer wants to convey to its target audience is called the _____.


A) creative strategy
B) media strategy
C) distribution strategy
D) channel strategy
E) user strategy

Correct Answer:

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