Multiple Choice
Which of the following is true of the Internet as a marketing medium?
A) It is considered to be a traditional medium.
B) It does not facilitate two-way communication.
C) It enables marketers to gather valuable personal information from customers.
D) It does not enable real time adjustment of offers.
E) It cannot be integrated with other media programs such as direct mail and telemarketing.
Correct Answer:

Verified
Correct Answer:
Verified
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