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Three Elements (The Service Organization, the Contact Personnel and the Customer)

Question 32

Multiple Choice

Three elements (the service organization, the contact personnel and the customer) interact in the service encounter triad shown below. Which position represents the customer?  
Three elements (the service organization, the contact personnel and the customer) interact in the service encounter triad shown below. Which position represents the customer?   A) (a) B) (b) C) (c) D) (d)


A) (a)
B) (b)
C) (c)
D) (d)

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