Tangerine Inc

Multiple Choice

Tangerine Inc. differentiates its products by building a brand image, whereas Cloud Inc. does not rely on brand image to differentiate its products. Which of the following statements is likely to be true in this case?

A) Tangerine is likely to rely on product features to attract customers.
B) Tangerine is likely to use advertisements to differentiate its products.
C) Cloud is likely to use promotional tools to increase market share.
D) Cloud is unlikely to rely on reliability to boost sales.